Julian Smith is an established fashion designer who successfully built the luxury fashion brand JULIAN in the South African market by supplying high end boutiques, prominent retail chain stores, as well as exporting to the USA and Europe.

Julian is a seasoned couturier who creates made-to-measure bridal and evening wear for many local celebrities as well as the Zulu and Swazi royal families.

His garment collections have been repeatedly showcased at South African Fashion Week as well as showing his collections at New York Fashion Week.

Julian concentrates on timeless elegance with a flattering cut and high quality finish as the main focus, his garments are regarded as investment dressing as they can be worn for many years to come.

The most recent brand development is a collaboration with South African artists represented by Art Eye Gallery in Johannesburg. The Julian Art Fashion collection is socially responsible as the artist earns a commission on each garment sold.

Every art fashion garment is uniquely individual as no two items are exactly alike, this range has an exclusive and collectible feel, as opposed to chain store mass produced fashion.

“we as local fashion designers should celebrate our rich and abundant artists and their immense talent to create exciting and vibrant South African products. Fashionistas are no longer interested in mass market reproduced clothing, they desire rare garments that tell a story” says Julian.